Freelance & creator pricing intelligence
Know exactly what to charge.
Stop guessing and stop undercharging. Plug in the income you actually want and get the hourly, day and project rates that make it real, in seconds.
Popular rates by role
Real, directional rate bands for the work freelancers actually sell.
UI/UX Designer
Product interfaces, design systems, prototyping and user research.
$70 to $120 /hr mid-level
DevelopmentWeb Developer
Marketing sites, web apps and front-end engineering.
$70 to $130 /hr mid-level
WritingCopywriter
Sales pages, ads, email and conversion-focused copy.
$60 to $110 /hr mid-level
VideoVideo Editor
Short-form, YouTube, ads and post-production editing.
$60 to $110 /hr mid-level
MarketingSEO Specialist
Technical SEO, content strategy, audits and link building.
$65 to $120 /hr mid-level
DesignGraphic Designer
Brand identity, layout, packaging and marketing visuals.
$55 to $90 /hr mid-level
A calculator for every pricing decision
Freelance rate
Turn a target income into an hourly and day rate.
SwitchingSalary to rate
The freelance rate that matches an employed salary.
Win workProject quote
A defensible low / recommended / high quote band.
RecurringRetainer pricing
Price monthly retainers with a fair commitment discount.
Reality checkTake-home pay
What a rate actually leaves after expenses and tax.
ReadPricing guides
Raise rates, price on value, and beat scope creep.
Frequently asked questions
How is my freelance rate calculated?
We start from the income you want to keep, then add the tax you owe, your business expenses, a profit buffer, and divide by the hours you actually bill in a year. The result is the rate that funds the life you want, not just survival.
Why is the freelance rate so much higher than an equivalent salary?
As a freelancer you self-fund benefits, equipment, downtime between clients, unpaid admin and both halves of payroll tax. A rate that looks high often nets the same as a far lower salary.
Are these rate figures guaranteed?
No. They are directional market ranges to anchor your own decision, not quotes or financial advice. Your real rate depends on niche, results and demand.